# Serving Browse Results

Browse results are helpful for shoppers who may not know exactly what they are looking for when they land on a storefront. They are often served on **category** or **collection** product listing pages, or PLPs, typically from storefront navigation links.

The algorithm automatically chooses the most revenue-maximizing sort order by learning from shopper behavior and trends.

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Browse APIs calls are billed at the same rate as the Cloud Retail Search API
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Retail Cloud Connect uses the Shopify catalog's **collection data** to serve browse results.

[!ref text="Learn More" target="blank" icon=":book:"](https://nimstrata.com/article/google-retail-api-browse-category-collection-results)