# Google Cloud

# Vertex AI Search and Recommendations for Retail

Vertex AI Search and Recommendations for Retail is a set of Google Cloud solutions that help retailers improve their product discovery experience. This makes it easier for end customers to find the products they're looking for on ecommerce storefronts and can lead to increased sales and conversions.

The Google Cloud products have been renamed several times. You may see the following names, but all of them are the same solutions:

  • Google Cloud Discovery AI
  • Google Cloud Retail API
  • Cloud Retail Search and Recommendations AI
  • Discovery AI Retail Search
  • Recommendations from Vertex AI Search

# Retail API

At a high level, Google Cloud's Retail API powers Vertex AI Search and Recommendations for Retail. The Retail API ingests product catalog and user event data, then returns personalized search and recommendations to users.

# Retail Cloud Connect

Retail Cloud Connect by Nimstrata is first and only fully-managed service that connects ecommerce platforms directly to Google Cloud's Retail API. Ingesting and retrieving data from Google's Retail API directly can be difficult, and Retail Cloud Connect aims to simplify this process for merchants of all sizes.

☁️ Google Cloud Retail Console
https://console.cloud.google.com/ai/retail

▶️ Retail API Tutorial Videos
https://www.youtube.com/playlist?list=PLIivdWyY5sqJOzPE7fNxFNA8UreefXpiK