# Serving Browse Results

Browse results are helpful for customers who may not know exactly what they’re looking for when they land on your website. They are often served on category or collection product listing pages, or PLPs, typically from your website's navigation links.

The algorithm will automatically choose the most revenue-maximizing sort order by learning from user behavior and trends.

Retail Cloud Connect uses your Shopify catalog's collection data to serve browse results.

📖 Learn More
https://nimstrata.com/article/google-retail-api-browse-category-collection-results