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Google Cloud Vertex AI Search for Retail
A Google Cloud Billing Account is required to use Retail Cloud Connect. Learn more about billing.
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Introduction
Vertex AI Search for Retail is a suite of Google Cloud solutions that help retailers improve their product discovery experience. This makes it easier for end customers to find the products they're looking for on ecommerce storefronts and can lead to increased sales and conversions.
The Google Cloud products have been renamed several times. You may see the following names, but all of them are the same solutions:
- Google Cloud Discovery AI
- Vertex AI Recommendations
- Google Cloud Retail API
- Cloud Retail Search and Recommendations AI
- Discovery AI Retail Search
- Recommendations from Vertex AI Search
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Retail API
At a high level, Google Cloud's Retail API powers Vertex AI Search for Retail, and this includes Recommendations. The Retail API ingests product catalog and user event data, then returns personalized search and recommendations to users on ecommerce storefronts.
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Retail Cloud Connect
Retail Cloud Connect by Nimstrata is first and only fully-managed service that connects ecommerce platforms directly to Google Cloud's Retail API. Ingesting and retrieving data from Google's Retail API directly can be difficult, and Retail Cloud Connect aims to simplify this process for Shopify merchants of all sizes.