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Shopify Analytics
The Analytics page helps you understand how shoppers search your catalog over the last 90 days.
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Filters
Use the page controls to filter data by:
- Date range
- Language code
The language filter is useful for multilingual catalogs or stores serving multiple Shopify markets.
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Current Reports
The current Shopify analytics page focuses on two query reports:
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Top Queries with Results
Shows the most common search terms that returned products.
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Top Queries with No Results
Shows the most common search terms that did not return products.
Both reports support CSV export.
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How to Use This Data
- Improve synonym and merchandising rules for high-volume queries
- Identify catalog gaps for common no-result searches
- Check whether recent imports reduced no-result volume
- Compare multilingual behavior by filtering language codes
Top no-result queries are often the fastest way to find missing products, weak attribute mapping, or search terms that need synonyms.
For measuring theme or product discovery changes beyond query reports, see A/B Testing Results.