Shopify Analytics
The Analytics page helps merchants understand how shoppers search the catalog. It opens with the last 30 days selected.
Filters
Use the page controls to filter data by:
- Date range
- Language code
Date presets include 7, 30, 60, and 90 days. The language filter is useful for multilingual catalogs or stores serving multiple Shopify markets.
Current Reports
Top Queries with Results
Shows the most common product search terms that returned products.
Top Queries with No Results
Shows the most common product search terms that did not return products.
Top Document Search Terms
Shows document-search queries when document search is enabled for the store.
All current analytics tables support CSV export.
How to Use This Data
- Improve synonym and merchandising rules for high-volume queries
- Identify catalog gaps for common no-result searches
- Check whether recent imports reduced no-result volume
- Compare multilingual behavior by filtering language codes
- Review document-search demand when support, sizing, or policy documents are indexed
Top no-result queries are often the fastest way to find missing products, weak attribute mapping, or search terms that need synonyms.
For measuring theme or product discovery changes beyond in-app query reports, see A/B Testing Results. A/B Testing is an advanced Google Cloud workflow, not a standard in-app Analytics report.