# Shopify Color Families

Color families group raw product colors under a consistent parent color such as Red, Blue, or Mixed. This improves storefront filtering and helps Vertex AI understand your catalog more consistently.

# Why Use Color Families

Color families help you:

• Normalize inconsistent color names such as Burgundy, Wine, and Crimson
• Give shoppers cleaner and more predictable color filters
• Improve AI understanding of similar products
• Keep search and collection filtering easier to browse

# Default Color Families

The Shopify app supports a recommended default set of 13 color families:

• Red
• Pink
• Orange
• Yellow
• Purple
• Green
• Cyan
• Blue
• Brown
• White
• Gray
• Black
• Mixed

You can add the default set, edit it, or replace it with your own families.

# Mapping Workflow

1. Add the default families or create your own custom families.
2. Review unmapped raw colors from your catalog.
3. Assign each raw color to a family manually, or use Predict Color Family.
4. Run or wait for the next catalog import so Google Cloud receives the updated mappings.

# When to Customize the Defaults

Customize the defaults when:

• Your catalog uses brand-specific color language
• You want broader shopper-facing groups
• You need to collapse seasonal names into stable merchandising colors