Shopify Color Families

Color families group raw product colors under a consistent parent color such as Red, Blue, or Mixed. This improves storefront filtering and helps AI Commerce Search understand the catalog more consistently.

Why Use Color Families

Color families help merchants:

• Normalize inconsistent color names such as Burgundy, Wine, and Crimson
• Give shoppers cleaner and more predictable color filters
• Improve AI understanding of similar products
• Keep search and collection filtering easier to browse

Default Color Families

The Retail Cloud Connect Shopify App supports a recommended default set of 13 color families:

• Red
• Pink
• Orange
• Yellow
• Purple
• Green
• Cyan
• Blue
• Brown
• White
• Gray
• Black
• Mixed

Merchants can add the default set, edit it, or replace it with custom families.

Mapping Workflow

1. Add the default families or create custom families.
2. Review unmapped raw colors from the catalog.
3. Assign each raw color to a family manually, or use Predict Color Family.
4. Run or wait for the next catalog import so Google Cloud receives the updated mappings.

The color table includes raw colors from the current catalog, color families, unmapped colors, and AI-assisted suggestions. Use Accept Suggestion when the predicted family is correct, or choose a different family manually.

The importer can map a raw color to multiple color families when the product color is genuinely mixed. Keep the mapping focused; too many families for one raw color makes storefront filtering harder to understand.

When to Customize the Defaults

Customize the defaults when:

• The catalog uses brand-specific color language
• Merchants want broader shopper-facing groups
• Merchants need to collapse seasonal names into stable merchandising colors