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PPD Performance moved 7 Shopify stores and 100,000+ SKUs off Boost Commerce

Switch off Boost Commerce without the migration you're dreading.

Nimstrata runs Shopify search on Google's AI Commerce Search. You get relevance you can defend, merchandising your marketing team owns, and a phased move that doesn't need your engineers.

Migrated off Boost Commerce

100,000+ SKUs

Across seven Shopify stores in Australia and New Zealand, PPD Performance moved its full automotive catalog off Boost Commerce, with zero stores left behind. Search now understands vehicle compatibility, not just keyword matches.

Run your own baseline test

Built on Google Cloud

  • Powered by Google's AI Commerce Search
  • Semantic search, browse & recommendations, fully managed by Google
  • Runs in your own Google Cloud project, so your data stays yours

Why teams switch

Why Shopify teams move off Boost Commerce

The three reasons we hear most from teams who switched, and what changes after they do.

Search quality lives in a rules backlog

Boost relevance is yours to tune by hand, rule by rule. Nimstrata starts from Google's relevance model, so most of that backlog never gets written.

Merchandising breaks when the catalog grows

Collection and query controls stay in your marketing team's hands. No developer ticket to reorder a collection or pin a product.

Nobody wants to own the migration

You run Nimstrata in parallel with Boost, compare results on your own catalog, and cut over only when the numbers agree. No hard switch, no dark launch.

Head to head

Time-to-value first, then the checklist

Start with how fast you're live and seeing real search data on your own catalog. Then work the feature checklist, but ask Boost the same questions we answer here, in their own words, not ours.

Time-to-value

First production launch

Nimstrata

Same day to one week (PPD's first store was live in days)

Boost Commerce

Ask: how long until our first store is live and tuned?

Who owns tuning

Nimstrata

Marketing team, inside the app

Boost Commerce

Ask: which changes need a developer or your team?

Ongoing upkeep as the catalog grows

Nimstrata

Relevance model scales without a growing rule set

Boost Commerce

Ask: how does our rule maintenance grow with SKUs?

Capability matrix

Relevance engine

Nimstrata

Google AI Commerce Search, native

Boost Commerce

Ask: what model powers ranking, and on which plan?

No-code Shopify deployment

Nimstrata

Yes

Boost Commerce

Ask: what requires theme or code changes?

Merchandising depth

Nimstrata

High, with controls non-developers can use

Boost Commerce

Strong. Ask what configuration keeps it that way at scale

When Boost is the better call: If your team already has deep, working merchandising rules in Boost and no pressing reason to move them, stay. Switching pays off when relevance tuning has become a standing backlog, or when your catalog is growing faster than your team can hand-tune it. That's the line PPD crossed at seven stores.

Install and benchmark your time-to-value

Total cost to operate

What you'll actually pay

Two pricing models that don't line up cell-for-cell, so we'll be straight about ours.

Nimstrata

$99–$999/mo

  • Platform fee$99–$999/mo, tiered. No-code setup and migration included.
  • Google Cloud search usageBilled to your own cloud account, scaling with query volume, not catalog size. We'll size that number for your traffic in the walkthrough before you commit.

Boost Commerce

See Boost's published plans

  • LicensePlan pricing published on Boost's site. Compare their plans directly; we won't summarize their price for you.
  • ImplementationAdd developer time if your setup needs custom work.
  • Ongoing tuningRule maintenance and catalog optimization grow with the catalog.

What actually moves your total cost isn't the sticker price. It's migration labor, time-to-live, and how much hand-tuning the catalog needs over time.

Pricing verified on March 5, 2026.

Customer proof

Proof from a live switch

Stores migrated
7

Stores migrated

SKUs moved off Boost
100,000+

SKUs moved off Boost

Markets live
AU + NZ

Markets live

Stores left on Boost
0

Stores left on Boost

Case study

PPD Performance replaced Boost across 7 stores and 100K+ SKUs

PPD Performance needed search that understood whether a part fits a customer's vehicle: compatibility logic, not keyword matching, across seven Shopify stores in Australia and New Zealand. They moved the full 100,000+ SKU catalog from Boost Commerce to Nimstrata, running on Google's AI Commerce Search via Retail Cloud Connect. Their own search-performance figures are theirs to share, so ask in your walkthrough and we'll connect you.

Stores migrated

7

SKUs indexed

100,000+

Previous provider

Boost Commerce

"We completed a multi-brand implementation covering over 100,000 SKUs using Retail Cloud Connect by Nimstrata. The installation and implementation were seamless. Everything worked exactly as described."

Dylan Cameron, Co-Founder, PPD Performance
Read the full PPD Performance case study

How the switch works

Three steps, with a way back at each one

Switch from Boost Commerce with a phased sequence that protects conversion and keeps a way back at every stage.

1

Run in parallel

Nimstrata indexes your catalog alongside Boost. Nothing changes for shoppers yet. You validate relevance against your top queries first.

2

Ramp on real traffic

Send a slice of search traffic to Nimstrata, compare results against Boost on your own catalog, and widen as the numbers hold.

3

Cut over and tune

Switch fully once you're satisfied, deprecate the Boost dependency, and refine with merchant workflows, not dev cycles.

Risk handling checklist

  • Boost keeps serving until a metric regresses, then you roll back in one step.
  • One shared record of every claim and result, visible to both teams.
  • Before/after tracking on each change, so you know what moved the numbers.

This migration plan is written for teams switching from Boost Commerce without adding engineering headcount.

Get the migration checklist

Questions, answered

Frequently asked questions

Pick the path that fits your catalog

Smaller catalog and want to see your own search data today? Start free. Multi-store or multi-market move like PPD's? Bring us in to plan it.

Self-serve

Start free on Shopify

Live baseline data on your catalog today.

Assisted rollout

Book a migration walkthrough

For multi-store or large catalogs.